testimonials & case studies


University of Colorado Research

the challenge

Obtaining project funding through proposals traditionally written by researchers and scientists that may not resonate with the intended audience of healthcare executives.

the soulution

Heather restructured and helped to rewrite the proposal using a wider lens that looked beyond the research at hand to explore and effectively communicate the bigger picture - the implications and benefits of what the research will do for the healthcare executive's main stakeholders and bottom line.

the result

Reshaping the proposal and translating the proposed research benefits into the language of healthcare CEOs resulted in securing a 5-year $2.5 million funding contract.

10.10.10. Business Generator

the challenge

Taking proven, experienced founders or co-founders, connecting them with purpose, and helping them get into the next big thing. During the 10-day program, they step outside of their comfort zone and gain new perspectives in order to create market-based solutions for the world’s most wicked problems.

the soulution

Engage with the prospective CEOs on both an emotional level as a natural connector and strategically as a former healthcare executive while also bringing in team players and resources to aid them in the problem solving process.

the result

Participating entrepreneurs were able to look at wicked problems from a variety of viewpoints and formulate new companies that produce market-based solutions to address these problems.

THE WORD ON THE STREET