University of Colorado Research
the challengeObtaining project funding through proposals traditionally written by researchers and scientists that may not resonate with the intended audience of healthcare executives.
the soulutionHeather restructured and helped to rewrite the proposal using a wider lens that looked beyond the research at hand to explore and effectively communicate the bigger picture - the implications and benefits of what the research will do for the healthcare executive's main stakeholders and bottom line.
the resultReshaping the proposal and translating the proposed research benefits into the language of healthcare CEOs resulted in securing a 5-year $2.5 million funding contract.
10.10.10. Business Generator
the challengeTaking proven, experienced founders or co-founders, connecting them with purpose, and helping them get into the next big thing. During the 10-day program, they step outside of their comfort zone and gain new perspectives in order to create market-based solutions for the world’s most wicked problems.
the soulutionEngage with the prospective CEOs on both an emotional level as a natural connector and strategically as a former healthcare executive while also bringing in team players and resources to aid them in the problem solving process.
the resultParticipating entrepreneurs were able to look at wicked problems from a variety of viewpoints and formulate new companies that produce market-based solutions to address these problems.
THE WORD ON THE STREET
She is one of the most genuine, heartfelt and generous people I had the privilege of meeting. Heather truly has a desire to connect people and see them succeed.
- Cathy Caplener, Founder, Be Cause PR
Extremely easy to work with, approachable and highly energetic and passionate about issues surrounding healthcare.
- Michael Bade, PT, DPT, PhD, OCS, FAAOMPT
University of Colorado School of Medicine
Heather was very powerful for our prospective CEOs because she allowed them to be able to look at the health space through a corporate lens. She brought a wealth of knowledge that was invaluable to them and our program.
- Eric Byington, Managing Director, 10.10.10.